Pure- indulgence by the sea


Janine Knell has spent 20 years in the beauty industry, 17 of these in Whitstable with her salon PURE Indulgence by the Sea. With government restrictions keeping the business closed for large chunks of 2020, what does she hope for her customers and business for 2021?

How have you been keeping busy during lockdown?

During lockdown we have been busy creating an online shop giving our clients access to their favourite products and gift vouchers. We are developing our social media content to support our customers and to make them smile during these unusual times. Plus of course running a business requires ongoing admin and accounts tasks to complete.

What are you looking forward to the most after lockdown?

We can’t wait to reopen and to welcome our clients back to the salon but in the meantime if we can help with any advice on skin or nail care please do give us a call.

What I am looking forward to most is hugging people, I miss that human touch. (I apologise in advance to anyone who doesn’t appreciate a hug), I just can’t help myself.

I can’t wait to also go out socialising with friends again and exploring the world.

How will you keep your customers safe on their return?

When the pandemic took hold, working within an industry where strict hygiene and cleanliness is paramount anyway, we knew that we were already adhering to the required covid rules and regulations.

We adapted our working structure and our treatment times to allow extra times between clients to deep clean the treatment area, ensuring extra care is taken to protect our clients and ourselves. We also wear visors with the addition face masks when in direct face contact with clients.

Before every treatment our clients are asked to complete our Covid Health Screen form, on arrival at the salon they must be wearing a face covering and of course we have sanitizer at our front and back doors.

How can customers support you right now?

We work hard on our social media and always appreciate a “like”, “comment” or even better, a “share”. It makes a huge difference to us as a small business.

Looking forward we have launched new “gift packs” ideal for Valentine’s Day, Mother’s Day or to simply to send to friends so you can both enjoy a Friday night zoom evening with a face pack, chocolate, hot chocolate and beautiful SpaceMask.